WHY BULK SMS MARKETING
Today I am going to write about BULK SMS MARKETING . My dear
friends , we all know , in this tough competitive era the business competition
is high . Everyone wants to reach on the top beating others . All of you use
various technology or methods to promote your business , many of those are
costly .
Statisticsshows us 50% of population in this world use mobile phones and check theirphones many a time in a day . 90% of users check their messages within 6seconds . So mobile marketing is the best method to generate traffic to your
business .
Any kind of business , like large export import business or small retail business each
needs promotion in a regular basis . See, off-line advertisements including
hording, banner, announcement are costly with respect to ROI ( return of invest
) , which should be keep in mind . Maximum business promotion are going through
on-line basis .
On-line ads
include e-mail marketing , whatsapp marketing , mobile marketing ie. sms
marketing , social media campaign , social media marketing , pay per click etc.
But all are not possible to be checked to everyone all time except SMS MARKETING . We can check messages all time and we do it . Don’d bound
your business , let it spread . Use bulk sms service . Using it you you can
reach to your existing customers or new with your new product or services , you
should keep valid data of your customers .
HOW SMS MARKETING WORKS
SMS
Marketing is a direct marketing . Direct marketing is a form of
advertisement where a business advertises its product or services to a
potential or existing customers through direct communication channels . A
direct communication channel can be email, sms , messenger app, cold calling,
direct mailing. It also known as direct approach marketing .
SMS Marketing
is sending a promotional message to your customers mobile phones . It makes
direct relation between business and customers . It is best used for remarketing to sell more product or services to the existing
customers . It is an easy tool to stay in contact & retain existing
customers .
SMS Marketing is based on getting the customer’s permission with
opt in and opt out features . Once you have this permission you can send them message on a regular basis to keep your company top
in mind , present them with offers to try and get them to buy additional
products services or remind them of what they have purchased from you to
increase product usage . The fact that people check their phones so often makes
sms a great marketing tool.
SMS MARKETING CAMPAIGN
·
Business sends out sms to its target audience .
·
The character limit for the sms is 160 .
·
You can send longer message however , after every 160 characters it will be treated as
additional message.
·
Sender ID is of 6 characters .
·
These messages could be promotional or transactional sms .
·
Send by business to promote their offerings.
·
Delivery window: 9 am to 9 pm
·
Can’t send to DND numbers.
·
Send in a reply to the action taken by the users, E.g OTP,
Delivery order/payment confirmation.
·
Delivery window : 24 hours
·
Sent to DND/ NON DND
numbers. Used in banking sectors specially .
MESSAGE
CAMPAIGN TIPS
Composing
SMS
·
Use normal language , no short forms.
·
Make 1st line attractive by spelling out “ The
Offer”.
·
Personalize the message.
·
Think of notification on smart phones. Only part of the
message appears as notification . Compose message so that the part appearing as
notification creates interest.
·
Provide opt out mechanism.
WHAT WORKS
·
Deals / Discounts
·
Exclusive messages
·
Latest information